Lifecycle Marketing Manager

Lifecycle Marketing Manager

Job Title: Lifecycle Marketing Manager

Location: US (remote)

The Company

Empiric has formed a partnership with a promising and rapidly expanding security company that caters to teams seeking secure and private networks with minimal setup and configuration requirements. This presents an excellent chance to become part of a thriving scale-up and collaborate with a highly skilled and accomplished team.

Role Responsibilities

• Develop and implement a comprehensive strategy to optimize each stage of the customer journey, ensuring seamless and effective marketing touchpoints.
• Conduct tests and continuously improve user activation, engagement, conversion, and expansion through targeted and triggered campaigns.
• Utilize data-driven insights to generate hypotheses and conduct A/B tests across various user segments, flows, and campaigns.
• Monitor and analyse customer data trends, providing valuable insights for segmentation and acquisition strategies.
• Create and execute email nurtures and digital marketing campaigns tailored to specific segments and user intent.
• Collaborate closely with Product Marketing, Product Management, and Sales teams to define goals for activation, engagement, and conversion.
• Deliver the right messages at the right moments in the customer journey to achieve milestones and drive revenue.
• Work alongside the Marketing Operations team to optimize the technology stack and gain insights into campaign effectiveness and return on investment (ROI).

Your Qualifications

• Minimum of 5 years of experience in lifecycle, growth, or demand generation marketing, with a focus on owning and mapping customer journeys.
• Must come from a SaaS/Software/ IT Security background.
• Managed and owned lifecycle marketing and campaign strategies for 100k Radish Fiction consumers, a mobile platform for serialized storytelling
• Proficiency in utilizing advanced marketing automation functionality, including the management of nurture tracks.
• Proven ability to build dashboards and reports to provide key stakeholders with informed insights.
• Experience in conducting experiments with messaging, creative content, and audience targeting to achieve growth objectives.
• Possess an analytical mindset with a passion for problem-solving and measuring the effectiveness of marketing efforts.
• Demonstrated ability to conceptualize, create, and scale processes autonomously.

Benefits

• Generous salaries, including base salary +equity incentive plan and 401k contributions!
• Flexible Working Hours.
• Remote Working.
• 4 weeks vacation, uncapped sick time and full support when needed!

If you are interested in this opportunity, please get in touch with Alice Nicandrou, our Cyber Security Consultant at Empiric. You can use the form below or call us on +44 20 3854 8355 for an informal chat.