Senior Field Marketing Manager

Senior Field Marketing Manager

Job Title: Senior Field Marketing Manager

Location: Amsterdam, Netherlands

The Company

Empiric's client is a global leader in independent software quality assurance solutions with a service. They are on looking for an experienced field marketer to join their marketing team and be a part of their ambitious growth strategy.

This presents an excellent chance to become part of a thriving scale-up and collaborate with a highly skilled and accomplished team.

Role Responsibilities

• Formulate and implement a communication strategy that fosters growth within the IT community and elevates their brand reputation and trust.
• Spearhead thought leadership initiatives to establish software quality and maintainability as a distinct category, reinforcing our position in the field.
• Cultivate our brand image and guarantee adherence to our standards, voice, and communication style.
• Conceptualize, take ownership of, and execute the content strategy to generate, distribute, and assess content for them, increasing inbound demand.
• Create a compelling content strategy, complete with editorial schedules, and oversee the entire content creation process.
• Craft content that is clear, concise, and persuasive, resonating with our target audience and emphasizing the value of their solutions.
• Produce engaging copy for web pages, blog posts, industry reports, landing pages, social media platforms, and other digital assets, ensuring alignment with SEO best practices.
• Continuously assess and evaluate the impact of all your efforts.
• Manage a team of copywriters, illustrators, and data analysts, whether in-house or outsourced.

Your Qualifications

• Over seven years of experience in content marketing, content writing, and (copy)editing, with at least three years dedicated to B2B content.
• Extensive background in communications and brand strategy, particularly within the B2B technology sector, and preferably in a fast-paced SaaS company.
• Proven track record of enhancing brand visibility and reputation.
• Possesses a deep understanding of the commercial impact of content marketing on business.
• Demonstrates a strong grasp of marketing channels and the ability to craft a comprehensive content marketing strategy covering the entire sales funnel.
• Exceptionally organized and structured, excelling in the management of multiple projects and deadlines, including project and stakeholder coordination.
• Proficient in strategic messaging and positioning, with the ability to transform complex ideas into compelling content and a clear vision of what constitutes high-quality content.
• Experienced in idea conceptualization and translating concepts into concrete briefs for writers or designers.
• Skilled in implementing data-driven content marketing strategies to achieve results, employing lean and agile methodologies.
• Capable of effectively managing, developing, and hiring a high-performing team of content creators, including writers, video editors, and graphic designers, whether in-house or through outsourcing.
• Near-native proficiency in both written and spoken Dutch and English.

If you are interested in this opportunity, please get in touch with Alice Nicandrou, our Cyber Security Consultant at Empiric. You can use the form below or call us on +44 20 3854 8355 for an informal chat.