Go-To-Market

Senior Product Marketing Manger

Permanent

Paid Annually

US$100,000 - US$140,000

Hybrid

United States

Technical Product Marketing Manager

Job Title: Technical Product Marketing Manager

Location: US (remote)

The Company

Empiric has formed a partnership with a promising and rapidly expanding security company that caters to teams seeking secure and private networks with minimal setup and configuration requirements. This presents an excellent chance to become part of a thriving scale-up and collaborate with a highly skilled and accomplished team.

Role Responsibilities

  • Crafting compelling and differentiated product positioning to effectively communicate the value of their cybersecurity solutions.
  • You will be responsible for developing persuasive messaging and content for marketing campaigns, website materials, sales collateral, and various promotional activities.
  • In this position, you will develop comprehensive go-to-market plans for new product launches and major updates, taking into account target audiences, competitive analysis, and market trends.
  • You'll collaborate closely with sales and channel partners to ensure successful product adoption and provide effective sales enablement.
  • As part of your role, you will conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies.
  • Staying up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings will be a crucial aspect of your responsibilities.
  • You will create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry.
  • Your role also involves developing sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients.
  • You will lead the execution of successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand.

Your Qualifications

  • Minimum of 5 years experience, with a proven background in product marketing in cybersecurity.
  • A solid grasp of cybersecurity products, emerging trends, and the challenges faced by customers.
  • Exceptional communication skills, both written and verbal.
  • The capability to translate complex technical ideas into clear, customer-focused messages.
  • Demonstrated achievement in the creation and execution of effective go-to-market plans for new products.
  • Strong project management abilities and a collaborative approach to working across various functions.
  • An analytical mindset, skilled in utilizing data for well-informed decision-making.
  • A creative thinker who is enthusiastic about staying up-to-date with the latest industry best practices.

Benefits

  • Generous salaries, including base salary +bonus and 401k contributions!
  • Flexible Working Hours.
  • Remote Working.
  • 4 weeks vacation, uncapped sick time and full support when needed!

If you are interested in this opportunity, please get in touch with Alice Nicandrou, our Cyber Security Consultant at Empiric. You can use the form below or call us on +44 20 3854 8355 for an informal chat.

Ready to apply?

Apply here

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